Link building is an important strategy to improve online visibility and get on top of the search engine rankings. The strategy should be a fundamental part of your online marketing efforts. When it comes to link building, you should remember that not all links are created equal. The ranking of the site depends not just on the quantity but also on the quality of the links.
The quality of the links plays a crucial role in building credibility of your site in the eyes of the search engine. After you have selected the right keywords, your next task should be to determine the link building strategy that will bring maximum benefits. Here are 6 link building strategies for amazing rankings.
Link building Strategy # 1 – Answer Questions in Quora
Quora is a question-and-answer based site where users ask, edit, organize, and answer questions. You can use the online medium for quality link building. To build links, all you need to do is to search for questions that relate to your product or services.
For instance, if you sell shoes, you can enter it in the search query. You can then answer the query inserting your website link in the message. However, make sure that you don’t link just to get link juice from the site. Quora will consider it as spam and it will hurt your online reputation. Instead, you should add a link only if the customer specifically asks for it. Just remember that there are other ways apart from just waiting for the people to ask such questions.
Link building Strategy # 2 – Build Links from Educational Sites
Educational sites with the ‘*.edu’ domain have a lot of domain authority. Getting links from the site can create a significant impact on your search engine rankings. It can actually impact your page authority so it’s important that you get as many back links from high authority educational sites as possible.
Link building Strategy # 3 – Include External Links
The external links posted in your website that point to outside web pages can also impact your search engine ranking. Adding useful, relevant, and high authority links will have a good impact on your standing with Google.
When writing content, you must search for posts published on high authority sites. This will have a positive impact on your search engine ranking thereby improving the online exposure of the site.
Link building Strategy # 4 – Think about Digital Convergence
The digital marketing tools including social media, content marketing, and website have woven themselves into the process of link building. You will be able to gain high visibility of your website when shared in social media sites. Also, the more content you post on social media sites, the greater will be the online visibility. Once you have implement an effective content and digital marketing strategy, high quality link building and improved website traffic will follow, and it will occur naturally.
Link building Strategy # 5 – Aim for the Resource Page
An effective link building method to boost online traffic is to aim for the resource pages of high authority site. One startup company ‘Startup Company Lawyer’ had reported increased online traffic after obtaining a link on the resource page of the Johnson Cornell University. You can contact someone you know who owns a high authority site to include your website in the resource section in one of the articles published on the site.
Link building Strategy # 6 – Diversify the Links
Remember that you should diversify the links. If all the links come from one site, it will seem unnatural and manipulative to the search engine. Don’t put all your egg in one basket is an advice that you should follow when it comes to link building to boost website traffic.
The above link building strategies for amazing rankings will greatly boost the online traffic. Through consistent and persistent efforts in quality link building techniques, you will be able to build online ranking, visibility, and traffic of your website.